Our Services

 

New Product Development

We are in a golden age of beer, wine, and spirits production. With more quality drink options filling up shelves every day, ensuring your product sets itself apart is crucial to long-term success. Our team has experience developing innovative RTD cocktails, rebranding established spirit lines, and guiding packaging format decisions. We can provide guidance and project management in the following areas: Recipe Development; Label & Formula Approval; Branding & Packaging; Copacking & Materials Sourcing; and Private Label Production.

PR & Marketing

Organic, informative content and engaging, conversational storytelling build brand awareness and drive consumer interaction & loyalty. Our depth of industry experience means we understand the language, content, and value to position you as the authority in your segment of the market and the brand consumers want to return to. Some of the PR & marketing efforts we can provide for your company include: Media Placements; On- and Off-Premise Promotional Campaigns; Paid Media and Content Strategy; and Email Marketing.

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Beverage Brokering & Sales Support

A relentless, boots-on-the-ground commitment to sales is at the core of every successful beverage brand. Through long-standing buyer relationships and data-driven sales strategy, we secure valuable activations and rapidly grow depletions for beer, wine, and spirits brands. A partnership with Old Fashioned Beverage & Hospitality guarantees your company a resourceful sales liaison and passionate brand advocate.

In-House, Consumer, & Trade Education

Knowledgeable sales staff -> Enthusiastic trade partners -> spirited brand ambassadors (your consumers). We curate well-rounded educational tools and experiences for both those that sell and consume your brand; past projects have included tasting seminars, distilling courses, and multi-state trade education for spirits brands.

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